Privacy Policy

Privacy Policy

What’s Coming Soon Privacy Statement

Effective Date: April 28, 2014


This Privacy Statement (“Privacy Statement”) explains how What’s Coming Soon, Inc. (What’s Coming Soon”) uses personal information (“Personal Information”) and applies to all new users who register on our site on or after the Effective Date.  Please read this Privacy Statement carefully.  If you do not agree to our practices, please do not register, subscribe, create an account, or otherwise interact with What’s Coming Soon at (or the mobile and touch versions), and any individual, business partner-specific, merchant-specific, city-specific, or other area-specific sites we off (collectively, the “Sites”).


Please contact us if you have any questions or comments about our privacy practices or this Privacy Statement.  You can contact us online at

What’s Coming Soon Inc.

Attention: Privacy Office

Our Privacy Statement is organized as follows:

1.  Types of Personal Information We Collect

2.  How What’s Coming Soon Collects Personal Information

3.  How What’s Coming Soon Uses Personal Information

4.  When and Why What’s Coming Soon Discloses Personal Information

5.  Cookies and Related Technologies

6.  Your Choices

7.  Accessing and Correcting Personal Information

8.  Security of Personal Information

9.  Privacy Practices of Third Parties

10.  Comments/Sharing

11.  Changes in this Privacy Statement

1.  Types of Personal Information We Collect

Personal Information is information that can be used to identify, locate, or contact an individual.  It also includes other information that may be associated with Personal Information.  We collect the following types of Personal Information:

–       Contact Information that allows us to communicate with you, such as your name, postal addresses, email addresses, social media website user account names, telephone numbers, or other addresses at which you receive communications from or on behalf of What’s Coming Soon.

–       Relationship Information that helps us to understand who you are and what types of entertainment/events you might like.  This includes lifestyle information; location information related to your state/province, city, or neighborhood; areas of interest, the types of entertainment/events that interest you, information collected from social media interactions (such as via Facebook); demographic information (e.g., birth date, age, gender).

–       Transaction Information about how you interact with What’s Coming Soon, such as the events/information you view; other information about how you use our Sites, email, other communications, and applications; and how you interact with What’s Coming Soon merchants, business partners, and service providers.

–       Mobile Location Information to help us offer you real-time events nearby, if you have activated one of our mobile applications and permitted your mobile or other location-aware device to transmit location data.

2.  How What’s Coming Soon Collects Personal Information

We ask you for Personal Information (including Contact Information and Relationship Information) when you register, subscribe, create an account, or otherwise interact with the Sites or contact What’s Coming Soon.

We collect Transaction Information when you use our Site.  For example, we may track the events or upcoming entertainment you view and the comments you make to the forums or other methods of communication that may be offered on or through the Site from time to time or to those related to our social media pages or accounts.  We use cookies and related technologies to collect information about your computer and your interaction with the Site and our business partner websites.

We also collect Transaction Information if you contact us via telephone, email, text, postal mail, social media interaction, or other methods of communication, such as for customer support purposes.

If you use a social media platform or your mobile device (or other method of communication) to interact with What’s Coming Soon or the Sites, the application may have a specific privacy statement that governs the use of Personal Information related to that application.  For example, if you use a What’s Coming Soon mobile application and your mobile device’s settings allow it, we may collect Mobile Location Information from your device.  Our application may be designed to collect information even if you are not logged into the What’s Coming Soon application or the Sites.  If you have questions about the security and privacy settings of your mobile device, please refer to instructions from your mobile service provider or the manufacturer of your device to learn how to adjust your settings.

We may receive additional Personal Information from third parties.  We may use this Personal Information to enhance other information we have about you to help us better understand you and to otherwise enhance the Sites or What’s Coming Soon services.

3.  How What’s Coming Soon Uses Personal Information

What’s Coming Soon uses Personal Information to:

–       Operate and improve our Sites;

–       Provide customers with upcoming events and/or information based on variables such as sated and anticipated customer interests, personal characteristics, or location;

–       Evaluate the types of events, information, products, or services that may be of interest to customers;

–       Provide customer support, including to our business partners;

–       Fulfill requests for What’s Coming Soon services;

–       Communicate and provide additional information that may be of interest to you about What’s Coming Soon and our business partners, such as news, special offers, announcements, and marketing materials;

–       Send you reminders, technical notices, updates, security alerts and support and administrative messages service bulletins or marketing;

–       Provide advertisements to you through the Sites, email messages, text messages, applications, or other methods of communication;

–       Administer surveys, sweepstakes, contests, or other promotional activities or events sponsored by us or our partners;

–       Manage our everyday business needs such as Site administration, forum management, enforcement of our corporate reporting obligations, Terms of Use or to comply with the law, and

–       Allow you to apply for a job, post a video, event, product or information or sign up for special offers from third parties through the Site.

4.  When and Why What’s Coming Soon Discloses Personal Information

We will not disclose your Personal Information to third parties except to:

–       Affiliated companies (e.g., subsidiaries and other companies owned by or controlled by What’s Coming Soon) who may only use the Personal Information for the purposes described in Section 3 above.

–       Our service providers that provide services for us such as sending emails on our behalf.  Our service providers are bound by law or contract to protect the Personal Information and are only allowed to use the Personal Information in accordance with the terms of our service agreements with them.

–       Merchants, but only to the extent you have participated in an offer, contest or other activity sponsored or offered through What’s Coming soon on behalf of the merchant.

–       What’s Coming Soon business partners or advertisers, as part of an offer, contest, or other activity that is provided by or in conjunction with What’s Coming Soon and its business partners and in which you have elected to participate.  For example, if you are referred to What’s Coming Soon from a business partner’s website or through an invitation facilitated by or in conjunction with a What’s Coming Soon business partner, What’s Coming Soon may provide that business partner with Contact Information to validate the referral and to support the terms of the relationship between What’s Coming Soon and the business partner, which may allow such business partner to contact you directly and to advertise to you.

–       Effect a merger, acquisition, or otherwise; to enforce our rights or protect our property; to protect our rights, property or safety of others, response to a government request; or as needed to support auditing, compliance, and corporate governance functions.  We may also disclose Personal Information to defend ourselves in litigation or a regulatory action, and when required or advised to do so by law, such as in response to a subpoena, or similar legal process, including to law enforcement agencies, regulators, and courts in the United States and other countries where we operate.  If What’s Coming Soon is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or prominent notice on our Site of any change in ownership or used of your Personal Information, as well as any choices you may have regarding your Personal Information.

–       We encourage What’s Coming Soon Merchants and business partners to adopt and post privacy policies.  However, the use of your Personal Information by such parties is governed by the privacy policies of such parties and is not subject to our control.

We may also disclose information about you that is not personally identifiable.  For example, we may provide our merchants, business partners, or other third parties with reports that contain aggregated and statistical data about our users.

5.  Cookies and Related Technologies

When you use our Sites, we collect certain information by automated or electronic means, using technologies such as cookies, pixel tags and web beacons, browser analysis tools, and web server logs.  As you use our Sites and applications, your browser and devices communicate with servers operated by us, our business partners and services providers to coordinate and record the interactivity and fill your request for services and information.

The information from cookies and related technology is stored in web server logs and also in web cookies kept on your computers or mobile devices, which are then transmitted back to our Site by your computers or mobile devices.  These servers are operated and the cookies managed by our business partners, our service providers or us.

For example, when you visit our Sites, What’s Coming Soon and our service providers may place cookies on your computers or mobile devices.  Cookies allow us to recognize you when you return, track and target your interests in order to provide a customized experience.  They also help us provide a customized experience and help us to detect certain kinds of fraud.  A “cookie” is a small amount of information that a web server send to your browser that stores information about your account, your preferences, and your use of the Sites.  Some cookies contain serial numbers that allow use to connect your Site activity with other information we store about you in your profile or as related to your interactions with the Sites.

Some cookies are temporary, whereas others may be configured to last longer.  “Session” cookies are temporary cookies used for various reasons, such as to manage page views.  Your browser usually erases session cookies once you exit your browser.  “Persistent” cookies are more permanent cookies that are stored on your computers or mobile devices even beyond when you exit your browser.  We use persistent cookies for a number of purpose, such as retrieving certain information you have previously provided (such as your use id if you asked to be remembered), and storing your preferences (e.g., the cities for which you want to be shown What’s Coming Soon).

Pixel tags and web beacons are tiny graphic images places on website pages or in our emails that allow us to determine whether you have performed specific actions.  When you access these pages or open email messages, the pixel tags and web beacons generate a notice of that action to us, or our service providers.  These tools allow us to measure response to our communications and improve our web pages and promotions.

We collect many different types of information from cookies and other technologies.  For example, we may collect information form the devices you use to access our Sites, your operating system type or mobile device model, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone of you device.  Browsers routinely send these types of information to web servers.  Our server logs also record the Internet Protocol (“IP”) addresses of the devices you use to interact with the Site.  An IP address is a unique identifier that devices use to identify and communicate with each other on the Internet.  We may also collect information about the website you were visiting before you came to our Site and the website you visit after you leave our Site, if this information is supplied to us by your browser.

In many cases, the information we collect using cookies and other tools is used in non-identifiable ways, without any reference to Personal Information.  For example, we use information we collect about Site users to optimize our Sites and understand its traffic and usage patterns.  In other cases, we associate the information we collect using cookies and related technologies with Personal Information.  In that case, this Privacy Statement governs how we use that information.

Additionally, if the settings on your location-aware device allow us to receive Location Information, we will collect that automatically.  If we associate Location Information with other Personal Information, this Privacy Statement governs how we would use that information too.

What’s Coming Soon has relationship with third party advertising companies to place advertisements on our behalf onto other websites, and to perform tracking and reporting functions for our Sites and our advertisements.  We do not share Personal Information with third party advertising companies; however, these third parties may automatically collect information about your visit to our Site and other websites, your IP address, your ISP and the browser you use to visit this Site.  They do this by using cookies, clear gifs and other technologies.  Information collected may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage and visitation of our Site and the other websites tracked by these third parties.  This Privacy Statement does not cover the collection methods or use of the information collected by these third parties, and What’s Coming Soon is not responsible for cookies or clear gifs in third party ads.  We encourage you to review the privacy policies or statements of these third party advertising companies to learn more about their use of cookies and other technologies.

6.  Your Choices

We think that you benefit from a more personalized experience when we know more about you and the kinds of events/information you like.  However, you can limit the information you provide to What’s Coming Soon, and you can limit the communications that What’s Coming Soon sends to you.

7.  Accessing and Correcting Personal Information

Keeping Personal Information about you current helps ensure that we offer you the best information available through our business partners.

If you want to close your account or have other questions or request, please contact us.  While we are ready to assist you in managing your account, closing your account, and removing your active profile, we cannot always delete records of past interactions and transactions.

We will retain your information for as long as your account is active or as needed to provide you services and to maintain a record of your transactions for financial reporting purposes.  If you wish to cancel your account or request that we no longer use your information to provide you services contact us at  We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

8.  Security of Personal Information

What’s Coming Soon has implemented an information security program that contains administrative, technical and physical controls that are designed to reasonably safeguard Personal Information.

9.  Privacy Practices of Third Parties

This Privacy Statement only addresses the use and disclosure of information by What’s Coming Soon through your interaction with the Sites.  Other websites that may be accessible through links from our Site may have their own privacy statements and personal information collection, use, and disclosure practices.  Our business partners may have their own privacy statements, too.  We encourage you to familiarize yourself with the privacy statements provided by these other parties prior to providing them with information or taking advantage of a promotion.

10.  Comments/Sharing

Our Sites may contain areas where you may be able to publicly post information, communicate with others such as discussion boards, review products and merchants, submit media content, and submit upcoming events or information.  Prior to posting in these areas, please read our Terms of Use carefully.  All the information you post will be accessible to anyone with Internet access, and any Personal Information you include in your posting may be read, collected, and used by others.  For example, if you post your email address along with a public concert review, you may receive unsolicited messages from other parties.  Please avoid publicly posting Personal Information.  If you have questions about Personal Information posted on our website, please contact

11.  Changes in this Privacy Statement

From time to time, we may update this Privacy Statement to clarify our practices or to reflect new or different privacy practices, such as when we add new features to our Sites.  If we make any material changes we will notify you by email (sent to the email address specified in your account) or by means of notice on the Site prior to the change becoming effective.  We encourage you to periodically review this page for the latest information about our privacy practices.


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