‘Reading Rainbow’ Kickstarter Breaks Records
A little “Reading Rainbow” has gone a very long way.
The Kickstarter campaign to create a web version of the award-winning PBS show has broken a record on the crowd fund-raising site for most individual contributors, Entrepreneur magazine reports.
With just one day to go, the effort, created by the show’s executive producer and host LeVar Burton, has amassed more than 97,000 contributors and nearly $5 million.
“Bring Reading Rainbow Back for Every Child, Everywhere” was created at the end of May. In a matter of hours, the campaign surpassed its initial goal of $1 million.
Soon after, “Family Guy” creator Seth McFarlane pledged to match donations to the literary project up to $1 million, Burton announced June 28.
As the “Reading Rainbow” effort quickly became the fifth-most funded campaign on Kickstarter, in an unprecedented move the four bigger campaigns — including the “Veronica Mars” movie project — have all donated rewards to it.
Source: NY Daily News
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